Social Media Management

Scope of Services

But before you get overwhelmed thinking your site is going to get sucked into the black hole of online oblivion, we can help. By developing a social media strategy that is active instead of reactive, strategic instead of tactical, we’ll put down some objectives and metrics that will make your website perform as if the Force is with you.

STEP 1: EVERYBODY’S A SOMEBODY WHEN IT COMES TO SOCIAL MEDIA.

Social media and its effects impacts all areas of your company - sales/marketing, production, customer service, legal, etc. That’s why no one person should be crowned king of social media in your company. To be really effective you need to be more representative - create a team from the various departments of your company to maximize their experience and perspective on your social media strategy. This will also make sure everyone knows what’s going on when it comes to your online activity.

STEP 2: THERE’S A TIME TO SHUT UP AND LISTEN

STEP 3: STAY FOCUSED

You can’t be all things to all people nor can you accomplish all your goals in one campaign. You’ll be far more effective if you choose one goal, maybe two, TOPS, for your social media strategy. Do that, do it well. Then move on to slay the next dragon.

STEP 4: ARE WE THERE YET?

To figure out how successful we’ve been with our social media strategy, we need to define what success really means to your business. Is it more sales? Is it sign-ups? Downloads? Likes? How will you measure return on investment?

STEP 5: KNOW THY CUSTOMER

We need to know who your target audience is if we’re going to find them online. It’s crucial to understand their demographic, their wants, needs, challenges, and interests. Then we can craft a message they’re going to hear loud and clear in a place where they want to hear it.

STEP 6: PEOPLE FIRST

Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand even if you’re in the B2B market because believe it or not, they’re people too.

STEP 7: CREATE A CHANNEL PLAN

Once we understand your audience and your message, we need to create a tactical plan for how, where and when we’re going to reach out to on social media, whether it’s Facebook, Twitter, etc.

Packages

	Basic Package	Corporate Package
Social Media Strategy	3 Week project (Phase 1-3) includes discovery meeting, phone consultation and strategy document as final deliverable before implementation
Facebook Posts	1 / Day	2 / Day
Instagram Posts	1 / Day	2 / Day
Content Management
Engagement Contest
Report	Monthly	Bi-Monthly
Postings	Basic Boost Posting Ads	Promoted Posts
Prices Tax included	₱ 22,500	₱ 33,600
	Select	Select

Timeframe

The Social Media Strategy is a comprehensive, easy-to-read guide of where, what, and how we should be connecting with your target audience online to reach your goal (Remember Step #3). The stragery will take approximately 3 weeks to produce and will follow this general order:

Phase	Week
Upon project sign-off we'll arrange a kick-off discovery meeting to learn more about your audience and goals. We'll need access to your various analytics tools.	1
We'll start pulling data and develop the strategy. This all-in-one document will include all of the information you need to move forward with a solid social media campaign.	2
We'll finalize the strategy, deliver it to you for review and arrange a follow-up meeting to present the findings and answer any questions you may have. We'll recommend at this meeting a strategy, budget and timeline to develop your Social Media campaign - Expect Calendar Planning and Calendar content for the month	3
Implementation such as facebook posting, Instagram Posting boost posts ads for basic packages and sponsored ads for corporate packages	4